Alaska Airlines

Alaska Airlines
IATA
AS
ICAO
ASA
Callsign
ALASKA
Founded 1932 (as McGee Airways)[1]
Commenced operations June 6, 1944[1]
Hubs
  • Portland International Airport
  • Seattle-Tacoma International Airport
  • Ted Stevens Anchorage International Airport
Secondary hubs
Frequent-flyer program Mileage Plan
Member lounge Board Room
Fleet size 112
Destinations 91
Company slogan North of Expected[2]
Parent company Alaska Air Group
Headquarters SeaTac, Washington
Key people William S. Ayer (CEO)
Brad Tilden (President)
Website www.alaskaair.com
Alaska Airlines headquarters SeaTac, Washington

Alaska Airlines, (NYSEALK) is an airline based in the Seattle suburb of SeaTac, Washington, United States. Alaska operates hubs at Seattle-Tacoma International Airport, Ted Stevens Anchorage International Airport, Portland International Airport and manages a Mexico Gateway and focus city operations at Los Angeles International Airport.

Alaska Airlines and its sister carrier Horizon Air are both subsidiaries of Alaska Air Group. Alaska is also a substantial codeshare partner of both American Airlines and Delta Air Lines. In 2010, J. D. Power and Associates recognized Alaska Airlines as the top "Traditional Carrier" in customer satisfaction for the third year in a row.[3]

Contents

History

The airline traces its roots to McGee Airways, which flew its inaugural service between Anchorage and Bristol Bay in 1932 with a Stinson single-engined, three-passenger aircraft. Mergers and acquisitions produced changes in the name and saw business expand throughout Alaska. As of 1942, the airline was known as "Alaska Star Airlines." The name Alaska Airlines was adopted in 1944 having narrowly beaten a competitor applying for the name.[4] In the 1940s Alaska's headquarters were in Anchorage, Alaska.[5] Alaska Airlines moved to the jet age when it introduced a Convair CV-880 in 1961.[6] In the early 1960s Alaska had its headquarters in what is now the Belltown area of Seattle.[7]

In December 1962 Air Guinée signed a contract with Alaska Airlines which saw the airline providing management expertise, in addition to two Douglas DC-6s. The deal would have seen Alaska Airlines contracting with the airline over a seven-year period; however, the contract ended after only six months, leading to the United States Agency for International Development paying a US$700,000 debt owed by the Guinean airline to Alaska Airlines.[8]

In 1985, Alaska Air Group was formed as a holding company for Alaska Airlines. In 1986 Alaska Air Group acquired Horizon Air. Jet America Airlines, was merged into Alaska Airlines in 1987. Currently, Alaska Air Group operates two subsidiaries, Alaska Airlines and Horizon Air[6][9]

Helping Israel

Alaska Airlines played an important role in organizing an airlift of Jews from Yemen to Israel, in an Operation Magic Carpet. [10] It later played a similar role in airlifting Jews from Iraq.[11]

Destinations

An Alaska Airlines Boeing 737-900 at Oakland International Airport. Alaska was the launch customer of the 737-900 aircraft.
An Alaska Airlines Boeing 737-400 Combi at Wiley Post-Will Rogers Memorial Airport in Barrow, Alaska.

Alaska's route system spans more than 92 cities in the United States, Canada, and Mexico. During the 1980s Alaska Airlines operated a unique interchange of aircraft and aircrews to Texas with first, Braniff International and subsequently American Airlines, after the demise of Braniff in 1982. The airline operated charter flights to the Russian Far East starting in the late 1960s, and was known for the 1988 Friendship Flight to Provideniya that broke the old Soviet border. The airline began scheduled operations to the Russian Far East in 1991 following the breakup of the Soviet Union, but suspended the service in 1998 following the 1998 Russian financial crisis. The airline flew MD-80 aircraft on these routes[12].

Alaska has historically been one of the largest carriers on the US west coast as well as to and within the state of Alaska, with strong presences in Seattle, Portland, the San Francisco Bay Area and the Los Angeles Metro Area (serving all five LA-area and four Bay Area major airports). With the delivery of 737 Next-Generation aircraft starting in 1999, Alaska began launching more long-haul flights. In 2000, Alaska started service between Anchorage and Chicago. In 2001, the airline was granted slot exemptions by the Department of Transportation to operate a nonstop flight from Washington National Airport (DCA) to Seattle, which was halted after a few days due to the September 11, 2001 attacks[13]. The service resumed the following year, with an additional flight from Washington National to Seattle added in 2004, as well as new non-stop service between Washington National and Los Angeles.

Other long-haul flights from Seattle were launched starting in 2001, including flights to Orlando (2002)[14], Miami (2002)[15], Newark (2002) [16], Boston (2003)[17], and Dallas. In October 2007, Alaska Airlines began service to Hawaii and currently provides non-stop service to Honolulu, Lihue, Kahului, and Kona from Seattle and Kahului and Honolulu from Anchorage. Alaska also flies flights to Hawaii through other cities and hubs such as Portland and Oakland. Alaska recently launched new service from Seattle to Minneapolis – Saint Paul (2008), Kona, and Austin (2009). Service from Seattle to Houston began on September 23, 2009, from Seattle to Atlanta on October 23, 2009[18], and from Oakland to both Kahului and Kona began in the 2nd week of November 2009.[19] On November 10, 2009 Alaska Airlines announced that it would begin service between San Jose, CA and Kahului and Kona, Hawaii in March 2010. On March 26, 2010 Alaska began service between Sacramento, CA and Kahului, HI.[20] These latter non-stop additions, for which neither Oakland, Sacramento, Kona, or Kahului, are hubs/focus cities of Alaska, is a rarity in today's commercial airline industry where the tendency is for an airline to concentrate its flights around some sort of "hub and spoke" route system. On June 17, 2010 Alaska Airlines announced that it will begin new service between Seattle and Lambert-St. Louis International Airport. In spite of the many economic difficulties that have pegged the industry since the turn of the century, Alaska Airlines has managed to grow its route system by an impressive rate of 40 percent over the course of this last decade.

Alaska Airlines's regional carrier, Horizon Air, is closely integrated into Alaska's operations, with Alaska and Horizon sharing many routes. Alaska and Horizon are owned by the same parent company, Alaska Air Group. The airline's frequent flyer program is called Mileage Plan. Alaska Airlines is not part of any of the three major airline alliances, but Mileage Plan airline partners include prominent members of Oneworld, including American Airlines, British Airways, Cathay Pacific, Qantas, and LAN Airlines, as well as SkyTeam members, such as Delta Air Lines, Korean Air, KLM, and Air France. Alaska also partnered with Continental Airlines until the former SkyTeam carrier joined Star Alliance on October 25, 2009.

Fleet

The Alaska Airlines all-Boeing 737 fleet has an average age of 7.5 years and consists of the following aircraft (as of June 29, 2010):[21]

Alaska Airlines fleet
Aircraft Total Orders Passengers
(First/Economy)
Freight capacity Blended Winglets
Boeing 737-400 24 0 144(12/132) None No
Boeing 737-400F 1 0 None 9½ freight pallets No
Boeing 737-400C 5 0 72 (0/72) 4 freight pallets[22] No
Boeing 737-700 19 0 124 (12/112) None Yes
Boeing 737-800 55 11 157 (16/141) None Yes
Boeing 737-900 12 0 172 (16/156) None 9 of 12 are

Ever since the 1970s, Alaska has been using Boeing aircraft for its fleet. Besides the current 737s Alaska has used, Alaska had operated the Boeing 707 and Boeing 727. Alaska had used the 727s largely during the building of the Alaska oil pipeline in the 1970s to haul equipment and passengers up to the North. The last 727 was retired in 1993.

In the 1980s, Alaska began acquiring McDonnell Douglas MD-80's. Alaska's MD-82s entered the fleet via the acquisition of Jet America Airlines in 1987. However, Alaska was also the launch customer for the MD-83, and took delivery of the first airframes in 1985. Alaska continued to take delivery of new MD-83s during the 1990s, both to meet the demands of a growing route system, and to retire its aging and fuel inefficient 727 fleet. The MD-80 fleet peaked at approximately 45 aircraft in 1996. In 2005, due to the greater efficiency of the Boeing 737 NG and rising costs for maintenance, fuel, and crew training, Alaska Airlines decided to phase out the remaining 26 MD-80's and trained the pilots to fly the newer 737-800's that were being ordered to replace them. The last MD-80 flights flew on August 25, 2008, one flight from San Jose, California to Seattle, Washington, and Sacramento, California to Seattle, Washington.

Alaska also used the 737-200 Combi/QCs to suit the unique needs of flying in the state of Alaska. These aircraft were valued for their ability to be rapidly reconfigured (hence the moniker QC or "Quick Change") to match the specific cargo and passenger loads for any given flight[23]. In the all-freight configuration, the 737-200 Combis carried up to 6 cargo containers, known as "igloos." The palletized floor allowed for passenger seating to range from 26 with 5 cargo pallets to 111 in the all-passenger configuration. The 737-200s were also gravel-kitted, which allowed them to be used at airports such as Red Dog, Alaska (RDB), which formerly featured a gravel runway. Due to their fuel inefficiency and rising maintenance costs, Alaska decided to phase-out the 737-200s between 2005 and 2007, replacing them with six reconfigured 737-400's. Five feature a cargo/passenger arrangement, and one is a "freighter" carrying only cargo. Unlike the 737-200 Combi, the 737-400 Combis feature a fixed seating capacity of 72 seats. The last 737-200 Combi (short for combination) was retired in 2007 and is now displayed at the Alaska Aviation Heritage Museum.[24]

Services

Board Room

Board Room is the Alaska Air Group airport lounge, and are located in six west coast airports: Anchorage, Los Angeles, Portland, San Francisco, Seattle, and Vancouver. Board Room Members also have access to Delta Air Lines Sky Club at airports across the country.[25] Memberships start at $30 for a single-day pass, up to $850 for a new three-year membership. MVP members receive a 50% discount on the initiation fee and MVP Gold members have their initiation fee waived. Both MVP and MVP Gold are still responsible for the actual annual membership fee.[26][27]

Mileage Plan

The words Alaska Airlines Mileage Plan and an airplane tail with an Eskimo head

Mileage Plan is the travel rewards program of the Alaska Air Group, Alaska Airlines and Horizon Air. The program's airline partners also include Oneworld member airlines American Airlines, British Airways, Cathay Pacific, LAN, and Qantas; SkyTeam member airlines Air France,and Delta Air Lines; as well as Air Pacific, Era Aviation, Frontier Alaska, Mokulele Airlines, and PenAir.[28]

The Mileage Plan program has no membership fee and any mileage will be valid to the last day of the 24th month following the month of the last flight or transaction date. In addition, if a Mileage Plan member does not accumulate mileage within nine months after becoming a member, or a Mileage Plan member's account remains inactive at zero mileage for a consecutive 24 month period, the Mileage Plan account will be canceled.[29]

MVP, MVP Gold and MVP Gold 75K are Mileage Plan's elite tiers for experienced travelers.[30] Higher-tiered members are provided with increased travel benefits such as bonus mileage, priority boarding and airport lounge access.[26]

On board Meals

On board Entertainment

On board internet access

On April 24, 2010 Alaska decided on offering the AirCell Gogo [40] land-based Internet Service for all its planes after it finishes testing it on a 737-800. It was initially testing the competing Row44 satellite-based system. [41]

Codeshare agreements

An Alaska Airlines Boeing 737-400 landing at Vancouver International Airport.

Alaska Airlines does not participate in any major global airline alliances, but the airline has codeshare agreements with several United States airlines. It currently has codeshare agreements with American Airlines, Delta Air Lines, PenAir, and Era Aviation. Alaska Airlines also has codeshare agreements with foreign carriers, such as Air France-KLM, Air Pacific, British Airways, Cathay Pacific, Korean Air, LAN Airlines, and Qantas.

On July 8, 2008 Alaska Airlines announced Frontier Flying Service (d/b/a Frontier Alaska) as a new codeshare partner beginning in fall of 2008.

In October, 2008 it was announced that Alaska Airlines, and its affiliate Horizon Air, flights would be allowed as part of oneworld Global Explorer fares.[42]

In November 2008, it was announced that Alaska Airlines, along with its affiliate Horizon Air, would be forging a new partnership with Delta Air Lines, thereby mirroring the long-standing relationship that Alaska Airlines has with Northwest Airlines. Part of the announcement was that by the end of 2009, Delta Crown Room and Northwest WorldClub members would receive access to Alaska Airlines's Board Room lounges in Anchorage, Seattle, Los Angeles, Portland, San Francisco and Vancouver, British Columbia. Alaska Airlines Board Room members would receive access to the Delta Crown Room lounges and Northwest WorldClubs lounges.[43] (Delta subsequently announced that its Crown Room lounges would be merging with Northwest's WorldClubs lounges to form the brand-new Delta Sky Club lounge.[44]) The other major part of the announcement from Alaska Airlines and Delta Air Lines was that Delta SkyMiles members who are gold or platinum and Alaska Airlines Mileage Plan members frequent fliers who are MVP or MVP Gold members would have reciprocity in priority boarding, check-in and seat assignment benefits by the end of 2009.[43]

In May 2009, Alaska Airlines and Fiji-based Air Pacific announced a codeshare agreement.[45]

Corporate affairs

Employees

As of January 2010, Alaska Airlines employs 9,809 employees.[46] Since 2005, Alaska has outsourced its baggage handling duties at Seattle-Tacoma International Airport to Menzies Aviation. Menzies also handles Alaska's ramp services at a number of other airports along the West Coast and in Mexico, while Alaska retains its own ramp employees in the State of Alaska. Alaska's heavy aircraft maintenance used to be performed by the carrier in Oakland, California, but since 2005 it has been performed by companies at Paine Field in Everett, WA, Abbotsford, British Columbia, and Oklahoma City. The airline still performs routine maintenance at its hangar at Seattle-Tacoma International Airport. Alaska's pilot group consists of approximately 1300 pilots represented by the Air Line Pilots Association, International.

Philanthropy

The Alaska Airlines Foundation, headquartered on the grounds of Ted Stevens International Airport in Anchorage, Alaska, gives grants to 501(c)(3) non-profit organizations that are classified as charities in the U.S. states of Alaska and Washington.[47]

Livery

The "alaskaair.com" 737-400 and "Spirit of Disneyland" 737-400 together at Portland International Airport in Portland, Oregon
The Alaska "Starliner 75th Anniversary" scheme on a 737-800 at Seattle-Tacoma International Airport in 2009.

Alaska's first livery consisted of the words "Alaska" in gold on its tails. During the late 1970s and early 1980s, a painting of a native Alaskan, still used by the carrier today, was added to the livery. There are numerous anecdotes linking the Eskimo face wearing a parka to different celebrities, including once to Chester Seveck by an Alaskan senator.[48] In 1988, the airline hired a design firm and planned to replace the native face with a new logo, featuring a stylized image of a mountain, citing customer confusion with the original logo among its other markets in California and Southwestern United States. The plan was ultimately withdrawn after many Alaskans became upset with the idea of abandoning the original Eskimo design.[48]

Today most of its aircraft are white with a blue and teal stripe running the length of the left and right sides of the fuselage, with "Alaska" in the company's present-day wordmark displayed prominently on the sides, and the native Alaskan portrait on the vertical stabilizer.[49] The carrier also has several special liveries:

Incidents and accidents

NTSB animation of N963AS (Alaska Airlines Flight 261)

See also


References

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  2. Alaska Airlines Launches Brand Campaign Highlighting "North Of Expected" Customer Service, PR Newswire. Retrieved June 24, 2009.
  3. http://consumerist.com/2010/06/airlines-approval-ratings-rise.html
  4. HistoryLink Essay: Alaska Airlines
  5. "Alaska Airlines Gets New Chief." St. Petersburg Times. June 3, 1947. Section 2, Page 11. Retrieved on Google News (12 of 59) on February 18, 2010.
  6. 6.0 6.1 "Historical Overview." Alaska Airlines. Retrieved on December 14, 2009.
  7. "World Airline Directory." Flight International. April 11, 1963. 511.
  8. Guttery, Ben R. (1998). Encyclopedia of African airlines. New York City, New York: Ben R. Guttery. pp. 78–79. ISBN 0786404957. 
  9. http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MjY4fENoaWxkSUQ9LTF8VHlwZT0z&t=1
  10. Operation Magic Carpet
  11. HOW IRAQ'S 2,600-YEAR-OLD JEWISH COMMUNITY WAS DECIMATED IN ONE DECADE
  12. www.allbusiness.com/government/...bodies.../7132847-1.html
  13. Alaska Airlines Resumes Daily Service To Reagan National, Continues Daily Service To Dulles International
  14. Alaska Airlines Announces New Service To Orlando
  15. Alaska Airlines Inaugurates Seattle-Miami Service
  16. Alaska Airlines launches Seattle-New York service
  17. Alaska Airlines Introduces Boston-Seattle Service With $149 Fares
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  26. 26.0 26.1 26.2 26.3 "MVP & MVP Gold Qualification Levels and Benefits". Alaska Air Group. http://www.alaskaair.com/as/mileageplan/mvpstatus.asp. Retrieved 2009-09-14. 
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  30. "Mileage Plan Program Benefits". Alaska Air Group. http://www.alaskaair.com/as/mileageplan/AboutMP.asp. Retrieved 2009-09-14. 
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  33. WAEA Inflight Entertainment Historical Firsts
  34. Alaska To Become First Carrier To Offer APS DigEPlayer Portable Video On Demand Entertainment System
  35. Sky's the limit for a baggage handler's in-flight entertainment system
  36. IPEC: Inflight Online Awards Dinner
  37. Movies, Music, and More from digEplayer
  38. Alaska Airlines to Offer In-flight Internet Access by Om Malik, February 27, 2009, gigaom,com
  39. Alaska Airlines Trials Satellite-Based Inflight Wireless Internet Service, 2/26/2009, Alaska Airlines Website
  40. http://www.gogoinflight.com/gogo/splash.do?execution=e1s1
  41. http://www.alaskaair.com/www2/help/faqs/inflightwififaq.aspx
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External links